System change, not climate change

It’s not your fault the planet is on fire.

We’re constantly told to cut our carbon footprint, fly less, waste less and buy better - but more than 70 percent of global emissions are being caused by just 100 companies, controlled by a handful of billionaires.

You’ve played your part in creating the climate crisis (we all have), because that’s the world we live in.

But it doesn’t have to be.

The system isn’t broken, it was designed this way

In a climate emergency, ‘conscious capitalism’ isn’t going to cut it.

These are problems we can’t shop our way out of.

You’re being made to feel responsible for the problems in the world, and encouraged to “vote with your wallet” to make things better.

Because doing the individual work is exhausting.

And if you’re busy reading ingredients lists, flight-shaming your friends and arguing amongst yourselves about which alt-milk is best, you’re not paying attention to the governments, corporations and billionaires that are profiting from climate change. Which means you’re not challenging them.

Corporate power relies on your burnout.

Take radical responsibility instead

Scientists warn that if we have not cut global greenhouse gas emissions in half by 2030, deadly consequences will be unavoidable.

We will feel the impact of climate change within our lifetime. Some of us already are.

So what are YOU going to do about it?

You have more power than you think

Change happens when political and corporate power is challenged.

Buy the eco-friendly options if you can, bring your carbon footprint down, but don’t stop there.

Challenge the status quo. Speak truth to power. Change the system.

This is a space to share knowledge that empowers us to effectively fight back. Exposing the corporate power and corruption that funds the climate crisis, and sharing the practical steps we can all take to change things.

Subscribe to Armchair Activism

A newsletter for people who are ready to fight for system change, not climate change


Social Entrepreneur calling for system change, not climate change 🌿 writer & social entrepreneur dreaming of a world where we all take radical responsibility